PhD in a Sales and Marketing
Program Overview
The Ph.D. in Sales and Marketing at Paris American International University (PAIU) is a premier doctoral program designed for accomplished professionals, researchers, and scholars who aspire to become thought leaders in the dynamic fields of marketing and sales management.
This rigorous program offers an advanced academic platform to critically explore contemporary marketing theories, strategic sales practices, consumer psychology, and global marketing trends. Students will engage with cutting-edge research, real-world case studies, and doctoral-level seminars that emphasize both theoretical depth and applied business relevance.
Whether your goal is to contribute to academia, lead corporate marketing strategy, or drive innovation through data-informed sales insights, this program equips you with the scholarly tools and strategic vision to make a lasting impact in global markets.
PAIU’s flexible learning modes (online and on-campus) allow students from diverse professional and cultural backgrounds including working executives in Nigeria and across Africa to complete their doctoral studies while maintaining their careers and personal commitments.
Program Learning Outcomes
Graduates of the Ph.D. in Sales and Marketing will be equipped with specialized knowledge and advanced capabilities across six core dimensions:
- Mastery of Advanced Marketing Theory: Attain deep scholarly expertise in classical and modern marketing paradigms, including digital marketing ecosystems, brand architecture, and value-based marketing. Critically examine the evolution of marketing thought and evaluate its practical applications in diverse business contexts.
- Strategic Sales Leadership: Design, lead, and optimize data-driven sales strategies aligned with evolving consumer expectations and organizational goals. Apply cutting-edge techniques in customer relationship management (CRM), B2B/B2C sales, sales forecasting, and pipeline optimization.
- Research Excellence and Methodological Rigor: Conduct original, peer-reviewed research that contributes new insights to the academic disciplines of sales and marketing. Demonstrate proficiency in advanced research methodologies including econometrics, experimental design, survey methods, and qualitative analysis.
- Consumer Behavior and Market Intelligence: Analyze and predict consumer behavior using psychological, cultural, and socio-economic models. Leverage tools such as behavioral analytics, sentiment analysis, and neuromarketing to inform marketing decisions.
- Ethical and Sustainable Marketing Practices: Integrate ethical frameworks, regulatory standards, and sustainability principles into strategic marketing and sales operations. Evaluate the societal impact of marketing campaigns, consumer data usage, and corporate social responsibility (CSR).
- Global and Cross-Cultural Marketing Proficiency: Develop strategic marketing approaches tailored to diverse global markets. Understand how culture, politics, digital ecosystems, and globalization influence consumer perception and brand positioning across regions.
Upon graduation, students will be able to:
Lead Corporate Strategy
Take on executive roles such as Chief Marketing Officer (CMO), VP of Sales, or Strategy Director in multinational corporations and fast-growing startups.Work as Consultants and Analysts
Serve as high-level consultants or analysts, providing expert guidance on brand strategy, sales optimization, and market entry for global firms.Drive Innovation as Entrepreneurs
Launch marketing-focused startups or agencies leveraging cutting-edge insights into consumer behavior, digital trends, and market strategy.Contribute to Policy and Ethics
Engage with public or private institutions in shaping ethical standards, policies, or research on sustainable marketing and corporate responsibility.
How to Apply
2 Letters of recommendation from faculty or employer.
A Valid Photo ID or Passport.
Updated resume/CV.
Copy of each diploma: master’s and bachelor’s degree and high school diploma.
